What is Branding?
Branding is definitely something your business cannot succeed without. It is what identifies the products and services you provide and sets them apart from the rest of the world. Branding tells the story of your company and offers the credibility it needs that tells your current and future customers they can trust you’ll deliver on your promises. Your brand helps connect your target audience emotionally with your company and the branding strategy you set forth motivates them and concretes their loyalty to you and only you.
Let’s use an example to help illustrate branding and why it’s important for your business.
Your significant other sends you to the grocery store to buy a can of Campbell’s Tomato Soup. You walk down the soup aisle looking for the trademark RED and WHITE label because you know those are Campbell’s signature colors. The other brands and colors on the shelves really don’t exist.
The same holds true for brands such as Pepsi and Coke. Sure, you could buy an off-brand of cola, but when you see the red, white and blue Pepsi logo or Coke’s bright red can and swirly “Coca-Cola” font, you’re more apt to choose one of those because you identify immediately with their brand.
THAT is the type of recognition you want for your brand.
So, how does Pike Graphics help with business branding?
It’s simple. First and foremost, you need a logo. And not just any logo. To really connect with your target audience and set yourself apart from your competition, you need a totally one-of-a-kind logo that grabs your target market and tells them that YOU are their go-to brand. Your logo – your brand – will reside in the hearts and minds of everyone you meet – be it a good experience or bad – it will be the sum total of their experience with your company.
Having been in the business of logo design in Mankato, MN and internationally for over a decade, we understand how your new logo IS who you are. We create logos that tell the unique story of your brand that will help it stick in the minds of all who see it long after they’ve come and gone.
How does Pike Graphics create my brand?
Before we even begin creating your brand’s signature, we conduct a lengthy interview with you to get to know you better. Because we start from scratch and never use cheap clipart in our designs, we need to know who you are, what your goals are and who your target audience is. Questions we may ask include:
- What is the mission of your company?
- What are the features and benefits of the products and services you offer?
- Do you already have a reputation? What do others think about your company?
- What qualities would you like associated with your brand?
- What is your company’s tagline?
Once we’ve gathered all the information, we put it to use in creating a logo that will define your brand and become an integral part of your branding strategy from then on. At every point of public contact, be it emails, business cards, etc, your brand should be front and center.
What else does Pike Graphics do to help further my brand?
Pike Graphics’ branding services don’t stop at just your logo. Like we said before, your brand should be front and center at all points of public contact, so we also offer printed materials, website design and development and a host of other services to help create a branding strategy that works. Remember, our success is completely reliant on your success, so we go above and beyond to make sure your brand finds a home in the hearts and minds of your target audience.